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EXECUTIVE TALENT DEVELOPMENT PROGRAMME - "the mini MBA series"
Objective
Executive Talent Development Programme
Personal Effectiveness
Module 1
Module 2
Module 3
Module 4
Module 5
Interpersonal Effectiveness
Module 6
Module 7
Module 8
Module 9
Organizational Effectiveness
Module 10
Module 11
Module 12
Module 13
Module 14
Module 15
Duration:
15 Modules taught over 31 days @ 4 days per month
1st 3 months:
Personal Effectiveness:
5 Modules:10 days
2nd 3 months:
Interpersonal Effectiveness:
4 Modules:8 days
3rd 3 months:
Organizational Effectiveness:
6 Modules:13 days
Module 15: Corporate Branding
Brainstorming Session: Critique of Brand Strategies
Creating a Brand Strategy For MCIS Zurich
Content:
Benefits and Promises of a Brand
Addressing Life Interests
Pinpointing a Threat
Adopting a Spirit
Finding The Magic
Making the Mind Movie
Norms and Values
Eliminating Guilt
Challenging Pride
Exposing Inconsistencies
Overturning Taboos
Perceptions
Marking Your Territory
Cutting into another market
Redefining your League
Inverting a Negative
Resetting Routines
Identity and Self-Expression
Demonstrating Character
Advocating an Ideology
Attesting Kinship
Creating a Hero
Expressing Personal Message
Emotions and Love
Being A Friend
Tapping Into Emotions
Nurturing A Yearning
Arousing Empathy