ENTREPRENEURSHIP DEVELOPMENT PROGRAMME
MODULE 2
TOPIC : MARKETING MANAGEMENT DURATION: 5 DAYS
- The 8 Ps of Marketing
- The Marketing Plan
- The Marketing Audit
- Marketing Research
- Marketing Objectives
- Marketing Strategy
- Action Plan for year 1
- Evaluation & Control
- Five Product Levels
- Branding
- Differentiation
- Positioning
- Market Segmentation, Targeting & Positioning
- Integrated Marketing Communications
- Advertising
- Sales Promotion
- Public Relations/Publicity
- Direct Marketing
- Website Development
- Electronic Communication
- Personal Selling
- Product Launch
- Distribution Channels
- Pricing
- Marketing versus Selling
- Business to Business Marketing
- Relationship Marketing
- Creating Customer Delight
- International Marketing